Complex Revenue Forecast
Learn how to build detailed revenue forecasts using both top-down and bottom-up approaches
Overview
During this Excel-based course participants examine the methodologies for building complex revenue forecasts. While frequently it is adequate to forecast revenue using a simple growth rate, now participants examine detailed revenue drivers. Industry specific issues are also examined.
- Approaches to revenue forecasting
- Top-down (addressable market, market share)
- Bottom-up (ASP, units)
- Growth percentages
- Segmenting revenues
- By geographic region
- By product
- By corporate division
- Existing customers / new opportunities
- Revenue drivers
- Pricing drivers (inflation, pricing strategy, regulation)
- Volume drivers (market size, market share)
- Building conservative and aggressive cases into the model